Norman Bel Geddes was born in 1893 and named Norman Melancton Geddes. In 1916 he married Helen Belle Schneider and they incorporated her name, changing his to Norman Bel Geddes.
Bel Geddes started his career designing sets and scenes for New York operas and shows; he also designed for at least one movie.
In 1927 he opened an industrial design studio and applied his “Streamline” ideals to many household and consumer products. Two of his books, Horizons (1932) and Magic Motorways (1940) were successful and influential.