Vermouth Branca - D'Ylen 1922




ART NOUVEAU-Modernism

Price: 

$5,800
Specifications
Designer/Artist
Designer VerificationNone
Condition
A-
Reference
MPD-007229
Description

Artist: JEAN D'YLEN (1866-1938)
Size: 37 3/4 x 55 in./95.8 x 139.6 cm
Condition: A-
Printer: Imp. Vercasson, Paris

Vermouth Branca. 1922.
After several years as a designer of jewelry, d’Ylen became a full-time posterist in 1919 and signed an exclusive contract with Vercasson in 1922. He may have owed the job offer to the fact he was a sincere admirer and disciple of Cappiello, who was the previous star of the Vercasson shop, and thus the firm was assured of an uninterrupted flow of designs of unbridled exuberance which had been Cappiello’s trademark. A fine example is this poster for Vermouth Branca, featuring the red-headed stepchild of wine, vermouth, clothed in a grape leaf.